Having a website that looks amazing and functions correctly is important for ensuring that your visitors enjoy a positive experience when browsing your website and purchasing products or services. You generally have around 10-20 seconds to entice a visitors to remain on your website rather than leaving or going back to their search results, this means that a considerable amount of time should be spent working on an attractive web design and awesome content that makes people want to stay on your Drupal website and continue browsing it. You may have the information or products that someone is looking for, but unless your website is clear, concise and visually appealing people will be more likely to look elsewhere.
Drupal Design Tips
There are many tactics and design related tips that you can employ to ensure your website looks and works the way your visitors expect. And these tips aren’t limited only to Drupal, they can be used across any content management system or website application.
Use An Attractive Colour Palette
One of the most important aspects of a good web design is the colour, it can be the difference between your visitors enjoying your website or simply hating it. For example, a good combination of colours could be a white background, black or dark grey text and blue highlights, which is a relatively common colour palette. On the other hand, having a hard red background with yellow text on it is a big no no, not only will it not look nice but it would also be extremely harsh on the eyes.
Grab Your Visitors Attention
Making use of a big, bold and appealing banner in the header of your web page is a great way to grab the attention of your visitors. When a visitor first lands on your page, this is the first thing they will see, so making sure it looks great and contains some sort of statement or information about your company or products is sure to grab the attention of your visitors and push them to continue browsing your website.
One of the biggest turn away of a website is either having a confusing navigation menu or a hard to find way of navigating through your website. Your menu structure should be as minimal as possible, easy to see and clearly define the inner pages of your website using titles relevant to the linked pages.
Limit Media Use
Nowadays, people have come to expect clean and minimal website pages that are direct, to-the-point and content rich. You don’t want to overwhelm your visitors by displaying a page full of videos, images and navigation as all this will do is significantly increase the amount of time it takes to load the pages and also make it difficult for your visitors to find what they are looking for.
Visible Contact Options and Details
It’s important to ensure that your website clearly shows your visitors how they can contact you, traditionally this is done by adding in a physical address or contact number within the footer of your page. This is quite important particularly for businesses as it shows visitors that they can contact you easily and further improves their opinion of your legitimacy as a business. For personal websites a simple email contact page is a pretty easy requirement to follow and also makes it easy for your visitors to get in touch with you.
Enhance Your Drupal Web Design Today
If you’re currently in the process of creating a new web design, or revamping an existing one, the above tips are sure to assist in the process. By making use of these tips you’ll be in a better position to provide more of a positive browsing experience for your visitors and hopefully increase their engagement with you and the website.