One of the biggest difficulties that arise in owning a website, regardless of it’s niche or purpose, is the generation of traffic, leads and interest. This comes due to multiple reasons such as inexperience in operating a website or online asset, lack of funds for paid promotion or just simply a low demand industry or niche. Fortunately, promoting a website, whether brand new or existing, is relatively easy due to the existence of social media, paid advertising providers and of course search engines. Due to the size and reach of the internet, there are hundreds of thousands of people just waiting to view your Drupal website, it’s just a matter of choosing the best way to get it out and in front of them.
Different Promotion Methods
Due to the sheer size of the internet, and the millions of websites already in existence, it really isn’t hard to get started with a few simple promotion techniques that are proven to assist in building traffic, some without even spending money. Some of these options include blog commenting, directory listing, forums and various similar resource and niche specific websites.
When it comes to promoting your Drupal powered websites, you have the option between free and paid promotion. The free methods are obviously a little slower and generally long term growth plans whilst the paid methods, although potentially expensive, can provide extremely good short term results.
Choosing the right method for your website can be a tough choice depending on the amount of time, money and effort you are willing to invest. In order to better assist you in making the right choice we will take a look at various options, both free and paid, below so that you can decide on what route would be best for you.
Paid promotion, although costly, can provide some of the quickest and most responsive groups of traffic. Utilizing many companies who specialise in paid advertising will allow you to set a daily, weekly or monthly spend whilst also choosing from various other options such as traffic demographics, limits and industry or interests.
The following paid options exist, each one ranging in price, style and specific niches:
- Google Adwords
- StumbleUpon Paid Discovery
- Facebook Ads
- Twitter Ads
- Private Advertisements
- LinkedIn Advertising
- Reddit Advertising
Although these 10 options are available, there are hundreds of other, smaller networks available. However, these choices tend to provide the best bang for your buck whilst also having larger reach and exposure than some of the smaller providers.
Made obvious by the name, free promotion is of course, free! This is a great option for those who have limited funds or who do not want to invest in website promotion just yet. Most of the following methods are far slower to generate traffic than that of a paid option, but still provide a steady increase in traffic, interest and potential customers if your website is for business purposes.
- Directory Listings
- Facebook Page
- Twitter Updates
- StumbleUpon Sharing
- Forum Posting
- Blog Commenting
- Link Exchanges
- Reddit Submissions
- TopSite Listings
- Guest Blogging
As with paid advertising, there are far more options available that the above list, however these tend to be the more effective methods, providing the better results compared to those of lesser options.
Get Started Today
Now that you’re well equipped with a range of diverse promotion methods, it’s time to start building a flow of traffic to your Drupal powered website. It’s of paramount importance, if you haven’t already, to sign up for and install Google analytics on your website in order to better track your traffic and progression.